Welcome to The Feel Report
This is where we share what’s happening on the ground — from FMCG roadshows and shopper insights to event trends, brand moments, and everything in between. Think of it as a behind-the-scenes notebook: part industry journal, part field diary, and 100% driven by real-world experience. If it moves people, creates connection, or makes someone feel something — you’ll find it here. Grab a coffee and dive in.
We have to be quick thinkers, adapt to all sorts of situations
In this first edition of Feeling the Ground, we speak to Wan Xin, one of our roadshow ambassadors in Singapore, to shed light on the very unappreciated (and underrated) role of being on the ground with shoppers every day
5 Mistakes Brands Make When It Comes to Engaging Audiences (and How to Avoid Them)
It’s easy to get caught up in showcasing your product or service, but forgetting to focus on your audience’s experience is a major misstep.
Don’t Panic, Activate: Turning Tariff Tension into FMCG Opportunity
The U.S.-China tariff drama might seem like a world away, but it’s quietly shaking things up for FMCG brands everywhere—including Singapore.
Why Product Sampling Still Works for FMCG Brands in 2025 | Food & Beverage Marketing Singapore
If you’re in the food and beverage space, you’ve probably felt the pressure to go big on digital—ads, content, influencers.
Brewing & Snacking Success: 44 CNY Roadshow Activations for JDE’s Old Town White Coffee & The Golden Duck
As Singapore buzzed with Chinese New Year excitement, we had the incredible opportunity to execute 44 dynamic roadshow activations for two of the most iconic names in coffee and snacks: JDE’s O-Town White Coffee and The Golden Duck (TGD).
Why Your Next Event Needs This Secret Ingredient to Be a Smash Hit!
Tired of Forgettable Gatherings? Here’s How to Make Your Event Unforgettable!