As Singapore buzzed with Chinese New Year excitement, we had the incredible opportunity to execute 44 dynamic roadshow activations for two of the most iconic names in coffee and snacks: JDE’s O-Town White Coffee and The Golden Duck (TGD). Over 24 days, we brought more than just products to the community—we delivered interactive, festive experiences that engaged, delighted, and connected people all across the island.
Here’s a closer look at the key stats, highlights, and what made these activations a roaring success.
44 Roadshows in 24 Days: A Festive Celebration Across Singapore
From bustling supermarkets to neighborhood hotspots, we spread festive cheer to 44 locations across the island. Whether it was the rich aroma of O-Town White Coffee or the bold, irresistible flavors of The Golden Duck’s gourmet snacks, each roadshow brought a unique, interactive experience that kept the festive spirit alive.
Key Stats That Made These Activations Unforgettable
- ● 44 Locations Across Singapore 📍
We ensured both brands were front and center at 44 prime locations, from major supermarkets like FairPrice, Giant, Cold Storage, and Sheng Siong to key community hubs. No matter where our customers were, we brought the celebration right to them.
- ● 147 Logistic Trips Made 🚚
Behind every successful activation was a dedicated logistics team. With 147 trips made, we ensured every booth was fully stocked, set up with care, and ready to deliver a seamless experience for all.
- ● 65+ Energetic Promoters 🎉
Our team of over 65 enthusiastic promoters and emcees wasn’t just there to hand out samples—they created an engaging and lively atmosphere at every booth. Their energy, combined with exciting games and activities, kept shoppers coming back for more.
- ● Over 90% Gift Redemption 🎁
Our festive giveaways were a huge hit, with over 90% of gifts redeemed! But it wasn’t just about handing out gifts—it was about the fun of winning them. From interactive games to lucky draws, customers had a blast earning their festive prizes.
Engaging Games That Made Every Visit Memorable
A successful roadshow is all about successful engagement and our interactive redemption games took the excitement to the next level. Shoppers loved the Pullout Ticket Game Draw, where shoppers had a chance to win
exclusive festive gifts from shopping trolleys to hotpots. These fun, engaging activities turned each roadshow into a mini celebration, making every visit unforgettable.
- ● 237 Glowing 5-Star Reviews ⭐⭐⭐⭐⭐
The feedback was nothing short of amazing! We received 237 five-star reviews, with customers raving about the delicious products, fun interactions, and festive atmosphere that made every roadshow stop memorable.
More Than Just Products: Creating Lasting Memories
While O-Town White Coffee and The Golden Duck were the stars of the show, the heart of these activations was community connection. Through fun games, interactive booths, and engaging promoter interactions, we created experiences that went beyond product sampling—we built memories.
Looking Ahead: More Exciting Activations to Come
With such an incredible response this Chinese New Year, we’re excited for what’s next. Stay tuned for more innovative activations and new ways to engage with the community, as we continue our commitment to delivering experiences that leave a lasting impact.
To everyone who stopped by, played our games, or simply shared a cup of coffee or a snack with us—thank you for making these 44 roadshows a phenomenal success. Here’s to more coffee, more snacks, and more unforgettable moments in the year ahead!
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