The U.S.-China tariff drama might seem like a world away, but it’s quietly shaking things up for FMCG brands everywhere—including Singapore. While we don’t have those tariffs directly hitting our shelves, the effects can still trickle down through global supply chains. So, what does this mean for your brand, and more importantly, your customers? Let’s break it down.
Costs May Creep Up – Time to Get Creative
With supply costs rising globally, especially for brands sourcing through or from the U.S. and China, retail prices may start nudging upward. Rather than passing the full cost onto consumers, this is a chance to get smart with bundling, limited-time promos, or value-pack editions. Keep price-sensitive customers engaged without compromising margins.
Consumer Expectations Are Evolving – Don’t Go Silent
If there’s one thing Singapore shoppers appreciate, it’s transparency. If delays or pricing shifts are unavoidable, lean into content and community. Use your social platforms or Telegram channels to tell your story—why quality remains,
what’s new, or how you’re working around global challenges. Engagement builds trust, and trust drives sales.
Shifting Supply Chains? Keep It Local Where You Can
With global routes getting trickier, more brands are exploring ASEAN-based alternatives. If you’re shifting sourcing or production, why not highlight local pride in your messaging? “Made closer to home” has a nice ring to it—and consumers love supporting regionally made goods.
This is the Time for Activation, Not Retraction
Instead of pulling back on marketing or going quiet while things “settle,” do the opposite. Use roadshows, shopper activations, or digital-first campaigns to stay top-of-mind. Keep the product moving and the buzz alive.
Tariffs might be out of our hands, but how we respond isn’t. FMCG brands that stay agile, visible, and connected will be the ones that turn uncertainty into opportunity.