In today’s competitive landscape, businesses like JDE face constant pressure to achieve growth amidst evolving market dynamics.
Feel Entertainment Pte Ltd worked several years with Super Coffee and Owl Coffee managed by Super Group, prior to JDE’s acquisition. JDE approached Feel Entertainment Pte Ltd with the challenge of expanding its market presence and accelerating sales growth. Despite having a strong brand, JDE sought a more direct, experiential approach to engage potential customers and drive meaningful business results.
We partnered with JDE to design and execute a series of innovative roadshow events. These events aimed to bring JDE’s products and services directly to target audiences across multiple regions, creating interactive experiences that would strengthen customer relationships and showcase the brand’s offerings in a dynamic way. Through strategic planning and flawless execution, these roadshow events became a critical tool in JDE’s growth strategy, leading to measurable success across key business metrics.
JDE’s primary goal was to strengthen its market share and accelerate its growth in the competitive global coffee market. Specifically, the company sought to enhance its presence in the Asia-Pacific region following its 2017 acquisition of Super Coffee and Old Town White Coffee. With these two renowned brands under its portfolio, JDE aimed to:
- Expand Brand Recognition and Market Share: JDE wanted to leverage the roadshow events to boost awareness and recognition of its coffee brands, particularly in key Asia-Pacific markets where competition was intensifying.
- Drive Sales Growth and Portfolio Integration: A crucial objective was to seamlessly integrate Super Coffee and Old Town White Coffee into JDE’s broader product portfolio, using the roadshows to introduce these brands to new audiences and drive product adoption.
- Strengthen Customer Engagement: JDE recognized the importance of connecting directly with customers through live experiences to foster brand loyalty, increase consumer interaction, and differentiate itself from competitors.
These objectives formed the foundation for the strategic design of the roadshow events, which were tailored to meet JDE’s unique goals in the region.
The resumption of roadshows allowed JDE to reintroduce their brands in a dynamic and engaging manner, leading to promising results and renewed momentum in the region.